Toward the first decentralized points system: Oamo becomes the first points provider on Ceramic

Danny Zuckerman -

We're thrilled to announce that Oamo is partnering with Ceramic as a data provider on the platform. Oamo will issue tens of millions of publicly available credentials based on wallets’ on-chain activity and holdings. This is the first step in a broader initiative to develop and standardize the first decentralized point system, powered by Ceramic and Oamo’s credential models.

Oamo has been a big supporter of the Ceramic ecosystem from day one. By harnessing Ceramic's innovative DID (Decentralized Identifier) infrastructure and ComposeDB for zero-party data storage, they’re setting the foundation for a future where user data is private by design, perishable at will, and accessible only with explicit permission. Oamo and Ceramic are crafting a path toward a consensual and rewarding digital ecosystem.

The partnership so far

Since launching on Ceramic in Q3 2023, Oamo has witnessed remarkable results – over 65,000 Oamo Profiles have been created, with more than 200,000 Ceramic documents generated. Additionally, Oamo has distributed over 400,000 credentials spanning Web2 and on-chain behaviors, enriching the digital identity and access privileges of Oamo Profile users across various platforms.

Oamo credentials cover:

  • On-chain activity across DeFi, NFTs, staking and gaming;
  • Wallet holdings including major ERC-20s and NFT collections; and
  • Social activity across Web2 platforms like Discord, Youtube and X.

Supercharging the Ceramic ecosystem

With this partnership and announcement, Oamo aims to enhance digital identity and engagement through:

  1. Credential Distribution
    Oamo has indexed millions of EVM wallets’ behaviors and holdings, and will be distributing tens of millions of publicly available credentials to enrich user identities across platforms, ensuring the security and verification of online activities. These credentials can then be used to:Credentials issued will be maintained and updated monthly to include time decay and ensure they always represent the latest behaviors of the indexed wallets. Feedback from the community is welcome to develop new credentials that track the most relevant on-chain behaviors for builders in the ecosystem.
    • Compile specific wallet lists for airdrops.
    • Establish reputation frameworks based on behavioral data points.
    • Launch strategic user acquisition campaigns by identifying wallets in a specific target audience and contacting them via XMTP for example.
  2. Decentralized Point System
    Oamo will leverage its credential models to develop the first standardized decentralized point system on Ceramic, with each indexed wallet receiving its own scorecard based on its on-chain activity and holdings. Builders in the ecosystem will be able to leverage these scorecards and customize their own points system with their own credentials and Oamo’s.
  3. Credential & Points Management SDK
    Oamo will release an SDK to allow any builder to search and leverage Oamo’s credentials and points system easily. This middleware will also allow builders to issue their own credentials and points based on their own models and app activity.

What’s in it for users

Anyone creating their Decentralized Identifier (DID) on the Ceramic Network (by creating an Oamo Profile, for instance) will be able to claim their credentials and scorecards seamlessly. This open and inclusive approach democratizes access to digital credentials, ensuring users from all backgrounds and levels of onchain experience can benefit from Ceramic’s ecosystem of builders.

What’s in it for developers

Oamo's vision includes diverse use cases, transforming how developers interact with consumers. The Oamo platform offers endless opportunities for various types of protocols and apps:

  • DeFi Protocols
    Easily find wallets matching their target audience, such as active liquidity providers on leading AMMs or active traders on DEXes across major EVM chains.
  • NFT Projects
    Identify potential collectors based on their NFT holdings and distribute collections to the right user base.
  • Wallet Providers
    Identify and reach whales holding specific token amounts across multiple chains.
  • Liquid Staking Projects
    Identify wallets holding significant ETH amounts and generating yield via lending protocols as high-value acquisition targets.
  • Game Developers
    Find gamers in Web3 that hold specific NFTs or have engaged with similar on-chain games.

While the Oamo app provides a hub for user acquisition and relationship development, this publicly available tooling and data will allow anyone to craft their own strategies.

Builders on the Ceramic Network will have the capability to query, consume, and customize issued credentials and points to power new data-rich use cases, such as targeted airdrops, credential-gated experiences, loyalty programs, and more. To streamline integrations, Oamo will be launching an SDK, making it easier for developers to incorporate these capabilities into their own projects.

Join the Ceramic Discord and Oamo’s Telegram channel for builders to contribute or be notified about updates and releases.

About Ceramic

Ceramic is a decentralized data network for managing verifiable data at scale, combining the trust and composability of a blockchain with the flexibility of an event-driven architecture to help organizations get more value from their data. Thousands of developers use it to manage reputation data, store attestations, log user activity, and build novel data infrastructure. Ceramic frees entrepreneurs from the constraints of traditional siloed infrastructure, letting them tap into a vibrant data ecosystem to bring their unique vision to life faster.

About Oamo

Oamo allows consumers to discover and match with their favorite brands based on their online activity. Brands can define their ideal user persona based on their online behaviors, optionally incentivize data sharing via token rewards, and design personalized conversion and retention campaigns to acquire power users. Zero-party data guarantees an optimal match between interested consumers and brands through rich behavioral alignment, leading to higher conversion rates and LTV.